The Power of Credibility
When your event is either completely new to the market or you
are trying to reach out to a new audience, establishing up front
credibility with your audience is important. Even if your event
is well-established, re-enforcement of its credibility will help
boost your attendance.
Establish Who You Are
Create credibility by establishing a unique identity such as an
"Institute" or "Center" along with a description of your
mission. For example, the "Center for Personal Finance" or "The
National Institute of (fill in the blank)."
Use any industry or high-profile connections to establish and
promote an advisory board. Use "big name" speakers or co-chairs
along with their photos on all of your promotional materials.
Your prospects will feel safer registering when they see
familiar or official-sounding entities.
You're in Good Company
Find yourself a reputable sponsor or co-sponsor and then
shamelessly promote your partnership. If you have not yet
established a reputation, "borrowing" someone else's can give
you a tremendous attendance boost. You're smiling to yourself,
but it's true!
Prominently promoting individuals and/or companies that have
participated in past events can also launch instant
credibility.
Do you have notable speakers?
Jack Welch
Donald Trump
Martha Stewart
President of an industry leading company
Or promotable sponsors?
Cadillac
MetLife
An industry leading company
More importantly...
are you promoting them?
About the author:
I sincerely hope this article makes your conference and
seminar registration
even more successful!
Bill Flagg is the President of RegOnline
P.S. - If you would like to receive more tips like this
via email then go to
http://www.RegOnline.com/eT
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